Alexa 100k Challenge - Reasons Why Alexa Rank is Important

Alexa ranks are good for fun, but we cannot ignore their importance. Just for fun I had setup a target to get into the top 100k Alexa ranks before the end of this year. I had setup this target in September 2008 when my rank was in millions. November just ended and am still at 208k, which means I have not yet entered in the 199k. So in just under a month’s time it looks pretty hard for me to get into the 100k Alexa ranks.

Alexa 100k challenge, why is it important for you to get into the top 100k Alexa rank –

1) Alexa starts showing ranking graph when you get into the top 100k sites.

2) Feels good.

3) In the top 100k only 100k sites are there. So it’s quite an achievement.

4) Alexa sells top 25k, 100k etc. site lists. Now they are also giving away these lists for free download. Various companies go through these lists, generate business opportunities and buys advertising. If your site is in these lists, then it may create additional revenue streams for you.

5) If you have a site with less than 100k Alexa rank then people will buy more advertising on your website.

6) A blog with good Alexa rank gets more subscribers and comments, as most people do consider sites with less Alexa ranks to be high trafficked.

7) A forum with good Alexa ranks get more members, and the members also post more as they expect a referral traffic coming through their sig links.

Some advertising networks also give importance to Alexa ranks. Also some offers are reserved only for good Alexa ranking websites.

9) Lack of other metrics for calculating a website’s traffic by external means is also a reason why Alexa rank is used.

10) It’s popular.

Alexa changed its algo sometimes back, which changed various website’s ranks. Here are a few good things from that change.

1) Install Alexa toolbar and view your sites many times do not influence your ranks much as it used to do.

2) All those sites that say manipulating Alexa ranks is easy have their own ranks in millions!

3) Auto Script etc. for manipulating Alexa ranks dose not works.

I will post follow up updates for my Alexa rank challenge by comments, so bookmark this post and keep checking it from time to time.